Hi, I'm Sarah.

I’m a product design leader with over 15 years of experience in the design and tech world. I love to make users’ lives more delightful by breaking down and solving complex problems in simple ways.

I’m looking for an opportunity where I can help figure out what design and user experience means to an organization, its products, and its team.

I’m a designer, a problem solver, a collaborator, and a leader. Let’s work together.

Read more about me or Download my resume

Case Studies

Here some recent examples of how I approach design and product challenges.

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Dashboard for Startup Businesses

I built Fundera’s first signed-in home experience for small business owners. This was a long-term, iterative project that will be the foundation for a signed-in experience for all Fundera customers and makes huge progress towards expanding our value as not just a loan marketplace, but a true digital finance partner.

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  • Product Strategy
  • Research
  • Prototyping
  • Visual Design

Healthcare Dashboard UX Audit

I worked with an early-stage healthcare startup to audit their current MVP product and guide their future design strategy. This was a freelance project that was meant to give the team an actionable way to integrate good design into their product roadmap to improve the user experience over time.

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  • Research
  • Product Strategy
  • Design Systems
  • Consulting

401(k) Pricing Calculator

I built an interactive pricing calculator for Betterment's 401(k) platform that allowed potential customers to both see a transparent price quote and compare our pricing to other providers in the 401(k) space.

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  • Prototyping
  • Research
  • Visual Design
  • Engineering

Advisor Matching Service

I created a system of workflows to match up Betterment's individual customers with investment advisor partners. This project spanned the end-to-end experience including customer- and advisor-facing tools and all commmunication touchpoints.

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  • Prototyping
  • Research
  • User Journeys
  • Communications

Home Page Testing

I designed a series of tests on Betterment's home page to increase interest in our new financial expert services and to entice visitors to sign up for these services.

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  • Product Strategy
  • Prototyping
  • Split Testing
  • Visual Design
  • Landing Pages

Product Leadership for B2B Teams

I created a product-inspired process to help B2B teams at Betterment collaborate smoothly. My job was to encourage communication and good product strategy in a marketing-heavy role.

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  • Product Management
  • Process

Experience

Design Leadership

I build and lead design teams that create holistic experiences. At Flatiron, I helped scale the team from 5 to 25+ designers, including our processes for hiring, collaboration, research, quality, tooling, and documentation.

Design Systems

I think in design systems, creating cohesive and flexible user experiences. I led the DS initiative at Flatiron, providing an ongoing product vision and centralized support for our component library used in 20+ applications.

Product Design

I lead day-to-day user-centered design on agile feature teams. I am involved in roadmapping, research, and strategy, and I drive execution – from experience and visual design to collaborating with engineers.

UX Research

I design and manage research to dig into user behavior, from field studies to usability. I’m an expert at identifying patterns in how users think and insights in how they feel and turning them into actionable product goals.

Technical Design

I build features end-to-end across applications, from front-end apps to internal tools. I specialize in front-end and living design systems, and actively participate in code reviews, deployments, and infrastructure.

Roles

Flatiron Health

Lead Design Systems Manager

Flatiron Health provides a specialized Electronic Health Record platform for oncology practices. I led cross-functional teams across the patient and healthcare provider experiences focusing on efficiency, accessibility, and patient safety.

(previously) Lead Product Design Manager, Senior Product Designer

2018–2023

Fundera

Principal Product Designer

Fundera is a small business marketplace for financial products and tools. I am working on the first digital finance platform for 20k new business owners, focusing on increasing both engagement and revenue conversion.

2017–Present

Betterment

Senior Product Designer

Betterment is a digital investment platform that improves customers’ financial lives. I built and led the first design team, helped grow the team from 12–200+, and the customer base from 10,000 to over 250,000.

(previously) Lead Designer, Software Engineer, Graphic Designer

2011–2017

ING Group, Inc.

Graphic & Digital Designer

Design print materials, digital and interactive tools, and branding packages.

2009–2011

ThermoSpas, Inc.

Graphic Designer

Design print materials, e-commerce websites, advertisements and direct mail.

2007–2009

Skills

Product Design

  • UX/UI Design
  • Service Design
  • Design Systems
  • Wireframing & Prototyping
  • UX Research
  • User Journey Mapping
  • Workflow Mapping
  • Usability Testing
  • Information Architecture
  • Accessibility Standards
  • Mobile/Responsive Design
  • Data Analysis & Metrics
  • Brand & Print Design

Leadership

  • Design Thinking
  • Product Strategy
  • Design Operations
  • Stakeholder Management
  • Workshop Facilitation
  • Hiring & Team Development

Technical

  • Figma/Sketch
  • InVision/Framer/UXPin
  • Adobe Creative Suite
  • Trello/Jira/Asana
  • HTML/CSS
  • JavaScript/React
  • Ruby/Rails

Education

American Intercontinental University

Bachelor of Fine Arts

Visual Communication & Digital Design

2005