Hi, I'm Sarah.

I’m a product design leader with over 15 years of experience in the design and tech world. I love to make users’ lives more delightful by breaking down and solving complex problems in simple ways.

I’m looking for an opportunity where I can help figure out what design and user experience means to an organization, its products, and its team.

I’m a designer, a problem solver, a collaborator, and a leader. Let’s work together.

Read more about me or Download my full resume

Case Studies

Here are a few examples of how I approach design and product challenges.

Dashboard for Startup Businesses

I built Fundera’s first signed-in home experience for small business owners. This was a long-term, iterative project that will be the foundation for a signed-in experience for all Fundera customers and makes huge progress towards expanding our value as not just a loan marketplace, but a true digital finance partner.

401(k) Pricing Calculator

I built an interactive pricing calculator for Betterment's 401(k) platform that allowed potential customers to both see a transparent price quote and compare our pricing to other providers in the 401(k) space.

Advisor Matching Service

I created a system of workflows to match up Betterment's individual customers with investment advisor partners. This project spanned the end-to-end experience including customer- and advisor-facing tools and all commmunication touchpoints.

Home Page Testing

I designed a series of tests on Betterment's home page to increase interest in our new financial expert services and to entice visitors to sign up for these services.

Product Leadership for B2B Teams

I created a product-inspired process to help B2B teams at Betterment collaborate smoothly. My job was to encourage communication and good product strategy in a marketing-heavy role.

Skills

Product Design

Product Strategy
Design Thinking
Information Architecture
Design Systems
Personas
User Research
User Journey Maps
Split Testing/Analytics
Usability Standards
Prototyping
Repsonsive Design

Visual Design

Creative Direction
UI/Visual Design
Mobile Design
Interaction Design
Identity & Brand Design
Print Design

Software

HTML/CSS/Javascript
Ruby/Rails
PHP/WordPress
Sketch/Figma
Adobe Creative Suite
InVision/UXPin/Framer
Asana/Trello/Jira

Experience

Fundera

Principal Product Designer

Fundera is a small business marketplace for financial products and tools. I am working on the first digital finance platform for 20k new business owners, focusing on increasing both engagement and revenue conversion.

2017-Present

Betterment

Senior Product Designer

Betterment is a digital investment platform that improves customers’ financial lives. I built and led the first design team, helped grow the team from 12–200+, and the customer base from 10,000 to over 250,000.

2011-2017

ING Group, Inc.

Graphic & Digital Designer

Design print materials, digital and interactive tools, and branding packages.

2009-2011

ThermoSpas, Inc.

Graphic Designer

Design print materials, e-commerce websites, advertisements and direct mail.

2007-2009

Education

American Intercontinental University

Bachelor of Fine Arts

Visual Communication & Digital Design

2005