Hi, I'm Sarah.

I’m a product design leader with over 15 years of experience in the design and tech world. I love to make users’ lives more delightful by breaking down and solving complex problems in simple ways.

I’m looking for an opportunity where I can help figure out what design and user experience means to an organization, its products, and its team.

I’m a designer, a problem solver, a collaborator, and a leader. Let’s work together.

Read more about me or Download my full resume

Case Studies

Here are a few examples of how I approach design and product challenges.

Dashboard for Startup Businesses

I built Fundera’s first signed-in home experience for small business owners. This was a long-term, iterative project that will be the foundation for a signed-in experience for all Fundera customers and makes huge progress towards expanding our value as not just a loan marketplace, but a true digital finance partner.

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401(k) Pricing Calculator

I built an interactive pricing calculator for Betterment's 401(k) platform that allowed potential customers to both see a transparent price quote and compare our pricing to other providers in the 401(k) space.

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Advisor Matching Service

I created a system of workflows to match up Betterment's individual customers with investment advisor partners. This project spanned the end-to-end experience including customer- and advisor-facing tools and all commmunication touchpoints.

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Home Page Testing

I designed a series of tests on Betterment's home page to increase interest in our new financial expert services and to entice visitors to sign up for these services.

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Product Leadership for B2B Teams

I created a product-inspired process to help B2B teams at Betterment collaborate smoothly. My job was to encourage communication and good product strategy in a marketing-heavy role.

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Skills

Product Design
  • Product Strategy
  • Design Thinking
  • Information Architecture
  • Design Systems
  • Personas
  • User Research
  • User Journey Maps
  • Split Testing/Analytics
  • Usability Standards
  • Prototyping
  • Repsonsive Design
Visual Design
  • Creative Direction
  • UI/Visual Design
  • Mobile Design
  • Interaction Design
  • Identity & Brand Design
  • Print Design
Software
  • HTML/CSS/Javascript
  • Ruby/Rails
  • PHP/WordPress
  • Sketch/Figma
  • Adobe Creative Suite
  • InVision/UXPin/Framer
  • Asana/Trello/Jira

Experience

Principal Product Designer

Fundera

Fundera is a small business marketplace for financial products and tools. I am working on the first digital finance platform for 20k new business owners, focusing on increasing both engagement and revenue conversion.

2017-Present

Senior Product Designer

Betterment

Betterment is a digital investment platform that improves customers’ financial lives. I built and led the first design team, helped grow the team from 12–200+, and the customer base from 10,000 to over 250,000.

2011-2017

Graphic & Digital Designer

ING Group, Inc.

Design print materials, digital and interactive tools, and branding packages.

2009-2011

Graphic Designer

ThermoSpas, Inc.

Design print materials, e-commerce websites, advertisements and direct mail.

2007-2009

Education

American Intercontinental University

Bachelor of Fine Arts
Visual Communication & Digital Design
2005